First-Ever Crowdsourced Collection on Sale Now at dereklam.ebay.com May 11, 2011, New York, NY: Designer Derek Lam fuses fashion with tec...
First-Ever Crowdsourced Collection on Sale Now at dereklam.ebay.com
May 11, 2011, New York, NY: Designer Derek Lam fuses fashion with technology with the debut of the first-ever crowdsourced dress collection -- DEREK LAM + eBay -- on sale now at dereklam.ebay.com with a NYC Block Party on Crosby Street featuring co-host Rachel Bilson.
Celebrities, designers, and fashionistas including Rose Byrne, Zoe Kravitz, DJ Salvatore Morale, fashion model Maryna Linchuk and eBay Fashion Creative Director Andrea Linett also celebrated the launch. The outdoor festivities included top food trucks including Van Leeuwen, Go Burger, Rickshaw Dumpling and Wafels & Dinges.
Indoors at the Derek Lam store, the final DEREK LAM + eBay collection was exclusively showcased for guests to view, try-on and purchase at dereklam.ebay.com.
The DEREK LAM + eBay collection was introduced during New York Fashion Week in February 2011. After more than 120,000 online votes were cast by eBay's global community, five winning dresses were produced based on the collective consumer voice including the Shift Dress; the Black Tie Dress; the Sun Dress; the Boho Dress; and the Chemise Dress.
Derek Lam also announced the addition of the Tee Shirt Dress to the DEREK LAM + eBay collection, available exclusively through the eBay Fashion iPhone App.
Beginning May 10, the DEREK LAM + eBay collection is available for purchase at accessible, Buy It Now price points from $125 - $295 in sizes 0-16, exclusively at dereklam.ebay.com.
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